Overcoming Obstacles In Your Business


Obstacles - they are unavoidable and at times seem never-ending. Piling up and suffocating businesses before they have a chance to breathe. But overcoming obstacles builds company culture, breeds character and ultimately separates the fleeting from the robust.

Problems will be a regular part of life for any business; it is how you choose to handle the problems that will define your future. 

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Can You Sum Up Your Business In Just 6 Words?


The legendary 6 word story is a great framework for finding your slogan or “hook”. A good slogan can help define your brand.

What can you say about your business with just 6 little words? 

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Finding A Hole In The Market


Here’s a story to help you bury your business woes and build a better business.

Australians love their pets but disposing of the dead animals is becoming a real problem especially for animal lovers in the cities and towns. So, the concept of biodegradable body bags and pet coffins is proving a real winner for two WA women. 

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3 Easy Ways To Keep Visitors On Your Website Longer


With the plethora of information available on the Internet, it can be hard to keep visitors for longer than a few seconds.

There are a few things you can do to make sure your site keeps their attention longer than the industry average of 12 seconds. 

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Finding Your Hook

In today’s fast-paced world, you only have an instant to grab someone’s attention. It’s not enough to have a good sales pitch; you need an identity.

Having an identity is important and for that reason it's often one of the hardest things for businesses to nail down. So, how do you find the one angle that will differentiate your business from the rest? 

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