Using Colour To Increase Conversions


There is a load of psychology behind colours. Different colours have different effects on the human mind. Red is often associated with passion or intense energy. Blue can be calming or comforting. Green makes us think about health and wellness.

Using the right colours can put your business in the right part of your customers’ minds. 

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What Does Bad PR And A Plastic Bag Have In Common?


One of our favourite characters has been in the news a lot lately: the humble plastic bag. The ban on supermarkets providing plastic bags has developed into a real saga.

But, depending on your position, this level of public interest is either an advertiser’s dream or a PR nightmare. So, how do you avoid turning your promotion campaign into a rubbish dump? 

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5 Tasks You Should Outsource


In some business circles, outsourcing is a curse word. The very idea of pushing the work outside of your own four walls can seem like a failure in some ways.

Rather than taking away from your business, smart outsourcing can help you grow your business. Here are a few menial tasks that you should consider outsourcing to free up time and resources, if you haven’t already. 

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Christmas In July?

The Winter months can be a real downer. This is the perfect time to give your customers and team a boost to get through these rough months. Instead of dreaming of a White Christmas, start planning for one.

If you’ve got the mid year blues, why not go all out with a Christmas in July promotion? 

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How To Rebrand


Sometimes, we can take a step back and realise that things must change. That doesn’t mean that we need to spend thousands of dollars hiring a graphic design guru and a bunch of experts to tell us exactly what we want to hear.

Instead, rebranding should be a well thought out process with a long-term goal of growing and sustaining the business. 

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