Marketing Basics: Marketing Mix


The Marketing Mix is the way you balance your position in the marketplace. It’s the 4 components that make up your brand and form the foundation of your business.

Here’s a quick and easy breakdown of the mysterious marketing mix. 

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Getting Your Business In Shape For The New Year


The New Year is a chance to do some soul-searching. Don’t forget to take a look at your business and do things better.

There are a few areas that can easily be improved without spending a dime. These few changes can make your life better as well as improving overall functionality. 

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5 Trends That May Affect Your Small Business In 2018

Only a couple of weeks left in 2017 - on the cusp of a new year, it’s a great time to look ahead at some projected trends that may affect your workplace.

We compiled a list of 5 trends that you might consider carefully: 

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How Well Do You Work With Other Fish?


Tasmania’s salmon producers are working together with the Environment Protection Authority (EPA) to come up with a contingency plan for a mass fish mortality event. It’s a very different approach to the usual trade secrecy and cutthroat world of business but the Salmon producers are seeing some real benefits from the collaboration.

Does collaboration play a role in your business? 

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Business Deals That Changed The World


In the buzz of the daily world around us, we often lose sight of just how close we are to changing the world.

Here are 4 business deals that had a significant impact on the world. They aren’t all ethically sound, but they have definitely shaped the way the world works today. 

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