Have You Ever Made A No-Brainer Decision Like This?


It has been said that there is no such thing as bad publicity and that might be true for the likes of Paris Hilton but most small business owners will want to avoid JB Hi-Fi’s latest advertising blooper.

This PR disaster has not only cost JB Hi-Fi a portion of their advertising budget but has damaged their reputation as well. 

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Making Your Products Come To Life With Demo Videos


A good product demo video can create a connection with a customer that you can’t do with the best sales pitch. They can showcase your product's features and benefits in a way that feels less invasive than other forms of marketing.

It doesn't have to be a big production, you can make a good product demo yourself with little to no investment. 

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Ways To Get Noticed


Getting your brand and business out there is expensive. Especially if you have to hire a marketing firm to make infographics, unique logos and rich content in the hopes of going viral.

There are a few ways to get your brand noticed without spending a load of money. 

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Discounting Is Dangerous


Marking down prices can give you an edge over the competition. That boost might not always translate into higher profits in the long run. It seems like discounting can boost revenues, even if it’s only temporary.

There are a few problems with markdowns that are typically overlooked. 

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Working Remotely

In today's tech-savvy world, working remotely is becoming the norm.

For the right person, working remotely can increase productivity and reduce stress. For the right business it can increase employee retention, reduce costs and even open up the talent pool. 

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