Marketing To Your Perfect Customer - Using Your Customer Profile


So we have talked about how to build a customer profile, now let’s address the best ways to market directly to that perfectly crafted clientele!

Refresher - your customer profile is a distinct outline of the ideal customer for your business, based on a multi-faceted examination of your targeted market. 

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Unique Ways to Show Employees Your Appreciation


Employee appreciation directly affects employee satisfaction, which directly affects your bottom line. Research shows us that money does not equate to long term satisfaction and sometimes, it’s not financially an option. So what are some other ways to show your employees you appreciate them without shelling out cold, hard cash? 

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Job Descriptions For Time Management

Feeling like there is never enough time in a day? This is common when you wear many hats as a business owner. Try writing out a job description to really nail down how you should be spending your time. 

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5 Things That Keep Business Owners Up At Night


Sleepless nights are no stranger to the small business owner. There are some common issues that keep business owners up at night and we hope to provide some simple solutions to help put those issues to bed, so you can rest easy! 

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Finding Your Perfect Customer - Creating a Customer Profile


How would you like to know EXACTLY what to say in your marketing messaging? To know EXACTLY what brand identity you need? That’s right, you are getting the point - being EXACT is the key to drawing in the perfect customer. How can you be more exact? Create a customer profile, of course! 

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