Marketing Basics: Market Research

Small businesses never do enough market research.

It’s too expensive and the return on investment is usually not measurable, so it’s one of the areas of business that simply gets ignored. 

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Chinese New Year: It’s Not Too Late to Make a Change

The Year of the Dog begins on the 16th of February. In the heat of summer, it’s easy to let those New Year’s resolutions slip to the back burner. This Chinese New Year gives us yet another chance at a fresh start.

So, whether you are determined to be more driven at work, or just to bring your lunch from home instead of hitting the Chinese takeaway 3 days a week, it’s time to take another look at getting life on track. It all comes down to sticking to two of the most important values you already have. 

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Love Is In The Air

You’ve probably got a few leads on your desk somewhere that you never had a chance to track down. Most of the problem is that you aren’t exactly sure how to get that new client.

They already have somebody in your industry and you’re not sure if you can sway them over to your side. Here are a few ways to romance a client and give them lines for their soon to be ex. 

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Don’t Leave Your Customers Guessing

Are you connected to your email all day with customers, co-workers and business partners expecting an immediate response to their emails?

If you are in a role with high levels of communication, people will grow to expect a quick turnaround to their questions. This can be frustrating and annoying, but if they are customers it can also be a great opportunity to show off your customer service. 

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It’s Your Business So Make It Personal

A little boy’s gratitude for a celebrity’s unexpected and personal response is a great reminder of the rewards a personal touch can bring.

Likewise, a small dose of the personal can reap dividends for your business and love for your brand. 

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