We’ve heard it before - listening and hearing are two very different things.
If you are one of the growing number of businesses that are utilising the advantages of social media, you should appreciate that it is vital to listen to your customers, actively hear what they are saying and then act upon it.
Without any one of these three steps, the benefits that come from social media engagement might be squandered.
How do you prove that you are listening? Speed - It’s that simple.
The faster the response time, the more valuable the client feels and the more likely they are to remain a customer, refer your business or provide positive feedback.
Social media has the power to increase or reduce your chances of success.
When ignored, social media has the ability to transfer control of your business to a few vocal customers.
Having a strategy in place is vital and can pay huge dividends.