The importance of benchmarking is growing worldwide as increasing numbers of business owners discover how valuable it is as a tool for improving profitability.
As a business owner you need to understand what benchmarking is and how it works. Benchmarking is a very broad topic, so in this session we'll focus on what it is and why it is such a vital tool in your management toolbox.
We'll also look at how benchmarking has helped other businesses.
Your competitive advantage is what gives you an edge on your rivals.
Join us to discuss the three main ways in which you can compete in the marketplace and learn which one is a the better long-term strategy.
We'll look at how to deliver benefits that exceed those of competing products or services and why differentiating them from your competitors will provide a much harder to match advantage for your business.