The success of creating long term relationships hinges on effective communication and how your customer reacts to it.
No matter how you communicate or how small your business is, your communication must reinforce the loyalty of your customer to your business.
The secret to achieving this is to have the right customer data so you can provide customers with the right message from the right source, sent through the right channel, at the right time.
We'll cover how to achieve each of these so you can craft a quality communications process with customers that will build their respect for your business and maintain their loyalty.
While many small business owners are highly skilled in the technical aspects of their business, many feel overwhelmed when it comes to understanding the financial statements.
In reality there are just a few simple calculations necessary to determine if you are moving in the right direction or not and, if not, what you should do about it.
Learn these calculations and you will have a new insight into every financial element of your business. They will also help you to uncover trends and point to potential problem areas.