Family owned businesses make up a major portion of the economy. But sadly, the figures for successful transitioning between generations are not optimistic with only around 30% of family businesses make it to the second generation and around 12% to the third.
What are the reasons for failure? Can they be minimised? The answer is "YES".
We will explore these topics and offer a number of ways in which family owned businesses could become more professional in their approach to business to promote their likelihood of survival.
Today’s customers are skeptical about traditional marketing messages. In fact around 60% of customers read online reviews or testimonials before making a purchase decision and this number is rapidly increasing.
On average, customers read around 5 reviews before making a decision. For that reason, making testimonials and referrals needs to be an integral part of your marketing strategy.
We'll show you how to collect the right type of endorsements in order to demonstrate your business credibility and how to leverage your testimonials and referrals to create a system that will provide an ongoing flow of new customers in an inexpensive way.